More than marketing.
A partner who understands the business.
They deserve a partner who understands the customer, the retailer, the product, the sales process, and the lifestyle behind the brand.
We combine real-world outdoor industry experience with sales strategy, brand development, e-commerce, web development, content creation, photography, and video. Our goal is not simply to make brands look better. It is to help them grow.
From fishing and hunting to marine and outdoor lifestyle, Kyff Outdoors works with companies that want a partner who understands both the creative side of building a brand and the commercial side of building a business.
Growth & Sales Strategy
E-Commerce & Digital
Brand & Content
Russ Kyff
Russ Kyff
Russ Kyff founded Kyff Outdoors after spending years building brands, leading sales and marketing organizations, developing go-to-market strategies, and helping outdoor companies turn products into successful businesses.
His career has been built inside the outdoor industry — not on the sidelines of it.
- Sales and revenue growth
- Brand strategy and positioning
- National retail and key accounts
- E-commerce and digital growth
- Product launches and go-to-market
- Sales team leadership
- Marketing and content strategy
- Trade shows and industry events
- Website and digital experience
- Photography and video production
Russ has played a key role in the growth and development of major names in fishing and outdoor lifestyle, while also consulting for a wide range of outdoor brands behind the scenes. That range of experience is what makes Kyff Outdoors different.
"We do not see a website as separate from sales. We do not see content as separate from brand strategy. We do not see marketing as successful simply because it looks good. Everything has to work together."
Built from experience across
the outdoor industry.
Russ's career has included success with some of the most recognized names in the outdoor industry — providing firsthand perspective on what it takes to build, grow, and sustain a brand at the highest level.
Guy Harvey
Working with the Guy Harvey brand provided firsthand experience in the intersection of fishing, art, apparel, licensing, retail, conservation, and lifestyle branding. It reinforced an understanding that the strongest outdoor brands are built on more than products — they are built around an identity that customers want to be part of. That experience helped shape the approach to brand development at Kyff Outdoors: stay authentic to the core customer, understand the culture surrounding the product, and build a brand that can grow without losing what made it special.
Mustad
At Mustad, one of the most established names in fishing, Russ led sales and marketing efforts across the Americas — working across the full spectrum of modern brand growth. His experience includes leading sales organizations, managing major national retail relationships, developing pricing and go-to-market strategies, guiding product launches, driving e-commerce growth, and working across global product development, supply chain, operations, and commercial teams. Working with a global brand provided a perspective few traditional agencies can offer: an understanding of what happens after the marketing campaign launches.
Beyond his work with major brands, Russ has spent years consulting with outdoor companies across fishing, apparel, marine, and related categories — helping them build brands, strengthen sales strategies, improve digital presence, launch new products, and grow retail distribution.
We know the difference between
looking good and growing.
The outdoor industry is highly specialized. Its customers know when a brand is authentic — and when it is not.
We understand the products because we use them. We understand the customers because we are part of the community. We understand retailers because we have worked directly with them. We understand sales teams because we have built and led them. And we understand brands because we have helped grow them.
That combination allows Kyff Outdoors to approach every project differently. Whether we are developing a website, building a sales strategy, creating a content campaign, photographing a product on the water, or helping a brand enter a new market, we start with the same question:
"What is the business trying to accomplish? Then we build around the answer."
More Than an Agency
Kyff Outdoors is not built to be another agency selling disconnected services. We are building a company that can become an extension of the brands we work with — sometimes developing a complete digital presence, sometimes helping a company rethink its sales strategy, sometimes building the brand, creating the content, launching the product, and helping bring it to market.
The work may change. The goal does not. Build stronger brands. Create better experiences. Drive real growth.
Ready to work together?
Tell us where your brand is trying to go. We'll tell you how we can help get it there.
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